Clip placements for brands: what they are, how they work and what they cost
For brand and marketing leads weighing short-form clips for awareness.
Short answer: A clip placement is a labelled paid spot for your brand inside short clips cut from creators’ videos, such as a logo in the bottom third of the frame. On Validus, you set the rate per 1,000 verified views and your guidelines, clips are reviewed against your guidelines before they’re paid, and pricing is from $25, plus a platform fee.
How does a brand campaign work on Validus?
- Brief: your placement, guidelines, and contexts to avoid.
- Rate and budget: set the rate per 1,000 verified views and an optional pay cap before launch. From $25, plus a platform fee.
- Clips: clippers make clips that carry your placement, labelled as paid.
- Review: clips are reviewed against your guidelines before they can be paid.
- Reporting: views are reported per clip. Verified views are measured on TikTok and YouTube Shorts only.
How much does it cost?
| Option | Price |
|---|---|
| Run it yourself | From $25, plus a platform fee |
| “Validus runs it” | Invite-only, extra fee |
| An agency runs it | Extra fee |
You can end a campaign early; unspent budget goes back to your balance along with the matching share of the fee. We don’t promise any number of views.
Do paid clips need to be disclosed?
Yes. On Validus, paid clips and placements are labelled as paid. See the FTC’s guidance on endorsements and influencers. This isn’t legal advice.
Frequently asked questions
What is the minimum for a brand campaign?
From $25, plus a platform fee. You can also choose “Validus runs it” (invite-only, extra fee) or have an agency run it (extra fee).
Can I end a campaign early?
Yes. Unspent budget goes back to your balance along with the matching share of the fee.
Can I talk to someone first?
Yes. Email support@validusclips.com to book a 20-minute feedback call.
Who can sign up?
US-based adults 18+. Sign-up is invite-only: email support@validusclips.com for a code, then sign up at validus.tv and choose the brand role.
About the author: Aalijah Kelly
Aalijah Kelly is the founder of Validus, where creators, clippers, brands and agencies run clipping campaigns. More about Validus · LinkedIn
Plan your first clip placement campaign.
From $25, plus a platform fee.
US-based adults 18+ only. Sign-up is invite-only. There’s one sign-up at validus.tv, and you choose your role in the app. Brands: email support@validusclips.com for an invite code.Disclosure: Validus runs the clipping platform described in this post. No sponsored products are mentioned.